Bringing Affordable Server Load Balancing to ISP, ASP...

Managed Hosting

Customers, both large and small, have quickly realized that a properly functioning site that is continuously up-and-running while providing optimum performance is the key factor to the success of any web and e-commerce application initiative.

Users of their sites must be provided with a consistently positive experience both, in terms of performance as well as accessibility. Sluggishness in perceived performance or inability to complete a transaction for any reason will invariably cause their users to go elsewhere, with potentially disastrous results to their bottom line.

During the past five years, intelligent server load balancing has emerged as one of the most important technologies in solving the problem of performance and accessibility for web and e-commerce applications. In its most basic form, the load balancer provides the ability to direct Internet users to the best performing, accessible server. Should one of the servers (or applications on that server) become inaccessible, the load balancer will take that server off-line, while automatically re-routing web users to other functioning servers. In addition, using various load balancing algorithms, an intelligent load balancer can distribute users to servers that offer the best possible performance by dynamically interrogating key server elements such as number of concurrent connections and cpu/memory utilization. To further enhance the user experience, several more-advanced load balancers can also provide SSL acceleration by offloading encryption/decryption processes from the e-commerce application servers, thereby dramatically increasing their performance and decreasing the time and costs associated with certificate management and administration.

To satisfy the needs of their existing customers and to attract new ones, larger ISPs began to provide their clients with dedicated or shared access to server load balancing appliances. However, at an average cost of over $40,000 per each redundant configuration, deploying intelligent server load balancing required fairly deep pockets. Further, in order to be able to provide this service to their clients at an affordable monthly fee, an ISP would require several years to amortize their investment to achieve a positive ROI.

With the introduction of the LoadMaster, KEMP Technologies has radically changed all that.  Integrating powerful, stable, full-featured server load balancing with the latest advancements in layer-7 content switching and SSL acceleration technologies,  KEMP has created an ideal server load balancing appliance for the smaller ISPs that needs to provide optimum performance and 99.999% availability to their customers’ applications. For larger ISPs, the LoadMaster provides an opportunity for significantly reduced acquisition costs while substantially increasing their ROI.

At a starting price of only $5,990 that includes 1st year support, the LoadMaster family of products bring advanced server load balancing technology that is accessible to every ISP. It will also bring greater customer satisfaction resulting in larger profits.